[November 19th, 2009]
Campaign strategists gear up for mobile war
Former eBay CEO Meg Whitman's campaign has hired Tusk Mobile, a firm that concentrates on mobile strategy for Republican candidates, to spearhead that effort for her gubernatorial bid in California. Tusk Mobile executive Chris Taylor is training each department - fundraising, research, outreach, youth - in the tactics of the new technology. The Whitman team has already made mobile tools a centerpiece of their campaign strategy: At campaign rallies, staffers ask audience members to text in what they want the Republican candidate to cover in her speech. Moments before she goes on stage, her team looks at the text results and tailors the speech accordingly. |
[November 19th, 2009]
The GOP: Luddites or high tech?
"But Virginia Gov.-elect Robert McDonnell claimed he took Obama's ideas and adapted them in his own successful campaign this fall. McDonnell said Obama had done "a phenomenal job using social media, Twitter, text messaging and any number of other things" to reach voters. "One of the first things I did was I hired the company that did Obama's text messaging. Instead of reinventing the wheel, we hired...them," he said." |
[November 19th, 2009]
GOP Governors Plot Internet Strategy
Robert McDonnell, elected this month as governor of Virginia, said his campaign succeeded largely because it adapted the Obama online model, using social networking sites and text messaging to broaden the reach to new voters. |
[November 5th, 2009]
Lessons from Virginia for the GOP
After losing Virginia's governorship for the first time in eight years, some Democrats are trying to console themselves that Virginia is at its core a "red" state. |
[November 4th, 2009]
Obama calls McDonnell to offer congratulations
RICHMOND, Virginia (CNN) - Virginia's Republican Gov.-elect Bob McDonnell took a congratulatory phone call from President Obama the morning after his landslide victory over Democrat Creigh Deeds, McDonnell told reporters Wednesday. |
[November 4th, 2009]
How (Governor-Elect) Bob McDonnell Went Mobile
Virginia's new governor-elect, Republican Bob McDonnell, ran an online campaign that caught the eyes of many who pay attention to this sort of thing. |
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Chris Taylor
Account Manager
Tusk Mobile
2000 Massachusetts Avenue NW
Washington DC 20036
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